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We envision a world where local grain economies that are
good for people and good for the planet can thrive.
Friday July 25, 2025 9:30am - 11:00am EDT
Running a great bakery or cafe takes more than just good pastries—it takes a confident, knowledgeable front-of-house team that can deliver standout service with every customer interaction. While many bakeries invest in their baker training, consistent training for their customer-facing staff is often overlooked.  
Led by Wai Chu—Education and Events Manager at the Bread Bakers Guild of America— this 90-minute workshop is designed for bakery owners and operators who want to better train and support their counter staff. We’ll cover the foundations of strong front-of-house service, blending practical skills with a hospitality mindset. Topics include: 
 
  • Hospitality & Storytelling: Creating a welcoming environment rooted in care and attention and sharing what makes your bakery special 
  • Counter Service Essentials: Taking orders, handling payments, managing lines and peak times 
  • Describing Food & Upselling: Talking about menu offerings with confidence and intention 
  • Handling Difficult Situations: Navigating customer complaints and challenging situations with professionalism and care 
 
You’ll leave with tools, strategies, and sample training activities to bring back to your bakery—ready to boost your team’s confidence and elevate your customer experience. 
Speakers
avatar for Wai Chu

Wai Chu

Bread Bakers' Guild of America
Wai joined the Bread Bakers Guild of America as the Education and Events Manager in March 2025, bringing over 25 years of experience in the food industry. Most recently, he worked at Hot Bread Kitchen, where he was hired as the Lead Culinary Instructor and later took on a leadership... Read More →

Friday July 25, 2025 9:30am - 11:00am EDT
Skowhegan Center for Entrepreneurship 181 Water St, Skowhegan, ME 04976

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